We are pro-skincare, pro-inclusivity, pro-planet.
Self Glow revolutionizes sunless tanning with a skincare-first approach—vegan, cruelty-free, and thoughtfully designed with sustainability at every step.
Ingredient-first approach to self tan
Our formulas utilize natural cacao extracts instead of traditional green or yellow tints that look beautiful on all skin tones. They are free from parabens, artificial tints, alcohol, and silicones, and are blended with plant-based DHA, ensuring a season-less glow all year round.
OUR INGREDIENTS
Good to the planet, Good to your skin
We're committed to using eco-friendly packaging and containers that exceed industry standards, minimizing our carbon footprint and positively impacting the health of our planet.
A skincare routine that glows
From a subtle, natural warmth with one application of the Break of Dawn mask to a deep, bronzed look with our Endless Summer gradual moisturizer, all products are fully customizable.
Leading the innovation of tanning
James Read is a tanning expert who’s earned a legendary reputation over two decades, delivering his signature golden touch to celebrities like Lady Gaga, Mariah Carey, Rosie Huntington-Whiteley, Kate Moss, and Charlotte Tilbury. His expertise has been sought after by top photographers and designers like Tom Ford and Burberry for photoshoots and fashion week, cementing his place as a go-to in the tanning world.
Over the years, James’s eponymous brand earned more than 35 beauty awards and a devoted following—but he wasn’t done innovating. As the tanning world evolved, so did his vision. James trained as an esthetician to deepen his skincare expertise and began reimagining what a luxurious, natural-looking tan could be.
The result? Self Glow™—a formula-first approach that puts skin health and radiance at the forefront. Powered by advanced skincare ingredients, vegan formulas, and a commitment to sustainable practices, you can achieve effortless, believable results. No streaks, no stress—just a glow that feels as good as it looks.
OUR BESTSELLERS
