We are pro-skincare, pro-inclusivity, pro-planet.
Self Glow revolutionizes sunless tanning with a skincare-first approach—vegan, cruelty-free, and thoughtfully designed with sustainability at every step.
Ingredient-first approach to self tan
We believe your glow should come with skin benefits. Our self-tan formulas are powered by plant-based DHA for natural, streak-free color, and are crafted without parabens, artificial tints, alcohol, or silicones. Every blend is enriched with targeted actives — from antioxidant-packed superfoods and moisture-locking humectants to fermented bio-actives and nourishing emollients — delivering healthy, hydrated skin with a smooth, even finish.
OUR INGREDIENTS
Good to the planet, Good to your skin
We're committed to using eco-friendly packaging and containers that exceed industry standards, minimizing our carbon footprint and positively impacting the health of our planet.
A skincare routine that glows
From a subtle, natural warmth with one application of the Break of Dawn mask to a deep, bronzed look with our Endless Summer gradual moisturizer, all products are fully customizable.
Leading the innovation of tanning
James Read is a tanning expert who’s earned a legendary reputation over two decades, delivering his signature golden touch to celebrities like Lady Gaga, Mariah Carey, Rosie Huntington-Whiteley, Kate Moss, and Charlotte Tilbury. His expertise has been sought after by top photographers and designers like Tom Ford and Burberry for photoshoots and fashion week, cementing his place as a go-to in the tanning world.
Over the years, James’s eponymous brand earned more than 35 beauty awards and a devoted following—but he wasn’t done innovating. As the tanning world evolved, so did his vision. James trained as an esthetician to deepen his skincare expertise and began reimagining what a luxurious, natural-looking tan could be.
The result? Self Glow™—a formula-first approach that puts skin health and radiance at the forefront. Powered by advanced skincare ingredients, vegan formulas, and a commitment to sustainable practices, you can achieve effortless, believable results. No streaks, no stress—just a glow that feels as good as it looks.
OUR BESTSELLERS
