Effortless, believable results powered by advanced skincare ingredients. No streaks, no stress—just a glow that feels as good as it looks.
OUR BESTSELLERS
ACHIEVE AN A-LIST GLOW
The Self Glow range delivers that “your skin, but better” glow, thanks to James Read’s decades of expertise in the tanning world, working with A-list celebrities and revolutionizing how we tan.
- Skincare-first formulas
- Buildable glow
- Vegan and sustainable
- Fits right into your routine
GLOW FROM DUSK TO DAWN
Our bestselling overnight tan works while you sleep—hydrating, smoothing, and plumping for a sunkissed glow by morning.
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SKINCARE-FIRST INGREDIENTS
Hyaluronic acid spheres, 4D hyaluronic acid, microalgae, fermented mushrooms, aloe vera, and Vitamin E.
PLANT-BASED DHA
Seamlessly adapts to all skin tones, types, genders, and ages, delivering a natural, even glow.
BUILDABLE GLOW
Designed to build with each use, from sunkissed to golden bronze.
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YOUR FREQUENTLY ASKED QUESTIONS
Do all the products work for any skin tone and type?
Yes! Our instant tan products use natural cacao extracts instead of the typical green or yellow tints, instantly warming the skin for a flawless, even application that enhances all skin tones. Our gradual tanners use naturally-derived DHA at a low percentage that won't dehydrate your skin and gives a gradual glow that embodies a sun-kissed week long vacation.
Unlike many sunless tanners, our formulas deliver a genuinely inclusive, customizable color that complements every complexion beautifully.
Is the product range suitable for sensitive skin?
Yes, our full product catalog is safe for sensitive skin. With our skincare-first approach to tanning, we’ve carefully selected ingredients that are gentle on your skin and environmentally friendly. Our vegan formulas are free from parabens, artificial tints, alcohol, and silicones, and are infused with glow-enhancing, plant-based DHA. This ensures a radiant, seasonless glow that works beautifully for every skin tone, even for those with sensitive skin.
What's the perfect routine for achieving a flawless face and body tan?
For the perfect gradual face and body tan combination, we recommend using Dusk to Dawn Overnight Tan Facial and Endless Summer Gradual Body Moisturizer.
Both products can be used overnight and are designed not to transfer, ensuring a seamless and radiant tan by morning.
If you need something instant, try the Sunbright Tinted Tan Drops for your face and Sunrise to Sundown for an instant and moisturizing full body glow.
Do all products contain DHA?
Yes, all our products contain plant-based DHA. This key ingredient ensures a beautiful, sunless tan by reacting with the amino acids in your skin, providing a natural-looking glow.
Are all products vegan and cruelty-free?
Yes, all our products are both vegan and cruelty-free. We prioritize people and the planet through conscious practices. We’re committed to sustainability in every aspect of our brand - ethically sourcing ingredients, using eco-friendly packaging and protecting all living beings. Our vegan, conscious formulations nourish your skin while respecting the environment, reflecting our dedication to both ethical and environmental responsibility.