Effortless, believable results powered by advanced skincare ingredients. No streaks, no stress—just a glow that feels as good as it looks.
OUR BESTSELLERS
LIMITED TIME ONLY
The Best Sellers Glow Set
Get your holiday around-the-clock glow on with Self Glow's best sellers—now available as a set for a limited time only all November. Enjoy them both for a limited time only for 35% off!
FIRST LIGHT
A no-makeup, makeup-like finish for every day. The soft-blurring finish smooths the appearance of skin, while a gradual, buildable tan develops over time, leaving skin visibly refreshed, naturally radiant, and sun-kissed with every application. Formulated with natural cacao extract and vitamin E, this lightweight tinted serum is enriched with skin-brightening actives, antioxidant-rich botanicals, and hydrating glycerin to nourish, even, and enhance your complexion.
DUSK TO DAWN
A self-tanning facial that works while you sleep. This clear overnight face tan and serum helps to hydrate, smooth, and plump the skin for a radiant complexion by morning. It's enriched with hyaluronic acid spheres and 4D hyaluronic acid, fermented mushrooms, aloe vera, vitamin E, and natural plant-based DHA.
ACHIEVE AN A-LIST GLOW
The Self Glow range delivers that “your skin, but better” glow, thanks to James Read’s decades of expertise in the tanning world, working with A-list celebrities and revolutionizing how we tan.
- Skincare-first formulas
- Buildable glow
- Vegan and sustainable
- Fits right into your routine
NO MAKEUP, NO FILTER, JUST FIRST LIGHT
Our bestselling tinted tan delivers a flawless complexion, much like the effect of makeup, but with a natural, sun-kissed finish.
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SKINCARE-FIRST INGREDIENTS
Hyaluronic Acid Matrix, phytocollagen, natural cacao extract, evodia extract
PLANT-BASED DHA
Seamlessly adapts to all skin tones, types, genders, and ages, delivering a natural, even glow.
NO MAKEUP GLOW
Soft-blurring finish smooths the appearance of skin, while a gradual, buildable tan develops over time.
YOUR FREQUENTLY ASKED QUESTIONS
Do all the products work for any skin tone and type?
Yes! Our instant tan products use natural cacao extracts instead of the typical green or yellow tints, instantly warming the skin for a flawless, even application that enhances all skin tones. Our gradual tanners use naturally-derived DHA at a low percentage that won't dehydrate your skin and gives a gradual glow that embodies a sun-kissed week long vacation.
Unlike many sunless tanners, our formulas deliver a genuinely inclusive, customizable color that complements every complexion beautifully.
Is the product range suitable for sensitive skin?
Yes, our full product catalog is safe for sensitive skin. With our skincare-first approach to tanning, we’ve carefully selected ingredients that are gentle on your skin and environmentally friendly. Our vegan formulas are free from parabens, artificial tints, alcohol, and silicones, and are infused with glow-enhancing, plant-based DHA. This ensures a radiant, seasonless glow that works beautifully for every skin tone, even for those with sensitive skin.
What's the perfect routine for achieving a flawless face and body tan?
For the perfect gradual face and body tan combination, we recommend using Dusk to Dawn Overnight Tan Facial and Endless Summer Gradual Body Moisturizer.
Both products can be used overnight and are designed not to transfer, ensuring a seamless and radiant tan by morning.
If you need something instant, try the Sunbright Tinted Tan Drops for your face and Sunrise to Sundown for an instant and moisturizing full body glow.
Do all products contain DHA?
Yes, all our products contain plant-based DHA. This key ingredient ensures a beautiful, sunless tan by reacting with the amino acids in your skin, providing a natural-looking glow.
Are all products vegan and cruelty-free?
Yes, all our products are both vegan and cruelty-free. We prioritize people and the planet through conscious practices. We’re committed to sustainability in every aspect of our brand - ethically sourcing ingredients, using eco-friendly packaging and protecting all living beings. Our vegan, conscious formulations nourish your skin while respecting the environment, reflecting our dedication to both ethical and environmental responsibility.